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Icelandirect

Leading importer, manufacturer, and packager of marine oils and other nutraceutical products

Icelandirect has proven to be an invaluable partner for its customers, with extensive in-house formulation & packaging capabilities, a reputation for sourcing high-quality, hard-to-find ingredients from its global supplier base, and an ability to meet fast turnaround times.

Icelandirect

Status

Current

Sector

Manufacturing, Nutraceutical Products

Location

Clifton, NJ

Investment Year

2021

Add On Aquisitions

Nutraceutical ingredient and product contract manufacturers

Icelandirect
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A brown glass bottle from Icelandirect is tipped on its side, with several yellow translucent gel capsules spilling out onto a white surface.

Deal Team Members

View All Team

Melissa Barry

Partner

Mark Jrolf

Managing Senior Partner

Cole Helvey

Senior Associate

Related Insights

Icelandirect Acquires SOMA LABS, Significantly Expanding Dosage Form Manufacturing Capabilities for Human and Pet Supplement Brands

Icelandirect, LLC (“Icelandirect”), a portfolio company of New Heritage Capital, has acquired SOMA LABS, a New Jersey-based supplement manufacturer specializing in solid dosage form production. The transaction closed in February 2026.  The acquisition is a direct investment in capability — expanding what Icelandirect can build, manufacture, and deliver for its clients across both the human nutrition and pet supplement markets.

News

New Heritage Capital Invests in Icelandirect

BOSTON, MA – (BUSINESS WIRE) August 11, 2021 – New Heritage Capital (“Heritage”), a Boston-based private equity firm, is pleased to announce a new platform investment in Icelandirect (“Icelandirect” or the…

News